Recommendation

Recommendation

1) Since Zagat is mostly directing customers to restaurants. We propose that these restaurant should direct both current Zagat and non Zagat members to use and continue to use Zagat review and online applications. These restaurants can provide discount for customers to download and use the Zagat mobile application.

2) Zagat can provide a membership card for customers to collect points when dining at Zagat rated services and gain points to give quality reviews. Customers will have the incentive to participate in the review and also get to discount in Zagat rated services. Zagat can collect data and personalize with these customers.